Responsibilities:
- Familiar with any search engine marketing settings (google, yahoo, baidu, sogou)
- Manage campaign budget and optimize conversion rate
- Keyword research and optimization
- Prepare copywritings to match the keywords and targeted audience
- Analyze and optmize campaign results to obtain the highest effect
- Preparation of SEM reports
Requirements:
- More than 1 year experience in search engine marketing (experience in large e-commerce or service industry preferred);
- Keen thinking, clear logic, sensitive to data, and strong data analysis and processing ability;
- Proficient in using office software such as Word, Excel and PowerPoint;
- Have strong learning ability, copywriting, material design ability;
- Self-confidence, patience, strong sense of responsibility, strong resistance to pressure, good teamwork spirit and execution.